Privacy Policy

Effective date: October 19, 2026

This Privacy Policy explains how Assertive Agency LLC (“Assertive Agency”, “we”, “us” or “our”) collects, uses, shares and protects personal information when you visit assertiveagency.com, use our free tools, contact us or work with us. It also explains the choices and rights you have, including under the EU and UK General Data Protection Regulation (GDPR) and US state privacy laws such as the California Consumer Privacy Act (CCPA, as amended by the CPRA).

1. Who we are

Assertive Agency LLC is a digital marketing agency based in the United States. For the purposes of the GDPR, we are the data controller of the personal information described in this policy. If you have any questions about this policy or how we handle your information, contact us at info@assertiveagency.com.

2. Information we collect

Information you give us

• Contact and proposal forms: your name, email address, phone number, company name, website and any message you send us.
• Free tools: when you use our Free SEO Audit Tool, AI Marketing Budget Planner or Google Ads Budget Calculator, we collect the details you enter. This can include your name, email, phone number, business name, website address, industry, state, approximate yearly revenue, average customer value, close rate and marketing goals.
• White label and partner applications: your name, agency name, contact details and information about your business and clients.
• Clients: information we need to deliver our services, such as account access you grant us, billing contacts and campaign information.
• Communications: emails, calls and messages you send us.

Information collected automatically

• Technical data: IP address, browser type, device type, operating system, referring page and the pages you view.
• Cookies and similar technologies: see section 6 below.

Information from other sources

If you become a client, we may receive information from advertising and analytics platforms you connect us to, such as Google Ads, Google Analytics, Google Search Console and Meta, so we can manage and report on your campaigns.

We do not knowingly collect sensitive personal information (such as health, financial account or government ID numbers) and we ask you not to send it to us.

3. How we use your information and our legal bases

Under the GDPR we must have a legal basis for using your personal information. Here is what we use it for and why.

What we do	Legal basis (GDPR)
Reply to your inquiries and send proposals you ask for	Steps before entering a contract, and our legitimate interests
Run our free tools, show your results and email you a copy	To provide the service you request (contract)
Follow up with you about your tool results or inquiry	Our legitimate interests in responding to business inquiries (you can opt out at any time)
Deliver services to clients, including billing	Performance of a contract
Website analytics and improving our website	Consent (where required) or legitimate interests
Advertising and remarketing	Consent
Send marketing emails	Consent, or legitimate interests for existing customers (you can unsubscribe at any time)
Keep our website secure and prevent spam and fraud	Legitimate interests
Meet legal, tax and accounting obligations	Legal obligation

4. Our free tools

Our Free SEO Audit Tool, AI Marketing Budget Planner and Google Ads Budget Calculator ask for your name, email and phone number before showing full results. When you use them:

• Your answers and results are saved securely in our website so our team can help you if you ask.
• We email a copy of your results to the address you give us, and our team receives a notification.
• To create AI written recommendations, we send your business answers and results (not your name, email or phone number) to Google’s Gemini AI service for processing.
• The SEO audit tool also sends the website address you enter to Google’s PageSpeed Insights service to check performance.
• All figures from the tools are estimates and are not professional financial advice.

We will not add you to a marketing newsletter just because you used a tool. We may contact you once or twice about your results. You can ask us to stop at any time.

5. Who we share information with

We do not sell your personal information. We share it only with:

• Service providers who help us run our business, under contracts that require them to protect your information. These include website hosting, email delivery, Google (Tag Manager, Analytics, Ads, PageSpeed Insights, Gemini AI and Fonts), our live chat and form tools, and payment processors for client invoices.
• Advertising platforms such as Google and Meta, only where you have consented to advertising cookies.
• Professional advisers such as accountants and lawyers, where needed.
• Authorities where we are required by law, or to protect our rights, users or others.
• A buyer or successor if our business is sold or merged, in which case this policy will continue to apply.

6. Cookies and tracking

Cookies are small files stored on your device. We use:

• Essential cookies that make the website work, such as remembering your cookie choice and security features.
• Analytics cookies (for example Google Analytics, loaded through Google Tag Manager) to understand how visitors use our website.
• Advertising cookies (for example Google Ads and Meta) to measure our ads and show relevant ads on other websites.

Where the law requires it, including for visitors in the EU and UK, we only use analytics and advertising cookies after you give consent through our cookie banner. You can change your mind at any time by clearing cookies in your browser, and you can block cookies in your browser settings. You can also opt out of Google Analytics with the Google Analytics opt-out add-on and manage Google ad personalization at Google Ad Settings.

We honor Global Privacy Control (GPC) browser signals as an opt-out of sharing for advertising where required by law.

7. International transfers

We are based in the United States and our service providers may process information in the US and other countries. If you are in the EU, UK or Switzerland, your information may be transferred to countries that do not have the same data protection laws as yours. Where this happens, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or the EU-US Data Privacy Framework where our providers are certified.

8. How long we keep information

• Inquiries, free tool results and leads: up to 24 months after our last contact with you, unless you become a client.
• Client records and invoices: for the length of our relationship and up to 7 years after, to meet tax and legal obligations.
• Website analytics data: up to 14 months.
• Marketing preferences and opt-outs: for as long as needed to respect your choice.

When we no longer need information, we delete or anonymize it.

9. How we protect your information

We use reasonable technical and organizational measures to protect your information, including encrypted connections (HTTPS), access controls, spam protection and limiting access to people who need it. No method of transmission or storage is completely secure, but we work hard to protect your information and will notify you and the relevant authorities of a data breach where the law requires.

10. Your rights under the GDPR (EU and UK)

If you are in the EU, UK or European Economic Area, you have the right to:

• Access the personal information we hold about you and get a copy.
• Correct information that is inaccurate or incomplete.
• Ask us to delete your information.
• Restrict or object to how we use your information, including for direct marketing.
• Receive your information in a portable format.
• Withdraw your consent at any time, without affecting what we did before you withdrew it.
• Complain to your local data protection authority. We would appreciate the chance to resolve your concern first.

To use any of these rights, email info@assertiveagency.com. We will respond within one month and may need to confirm your identity first. We do not charge a fee in most cases.

11. Your rights under US state privacy laws

If you live in California or another US state with a consumer privacy law (such as Virginia, Colorado, Connecticut, Utah or Texas), you may have the right to:

• Know what personal information we collect, use and disclose, and get a copy of it.
• Correct inaccurate personal information.
• Delete personal information we collected from you.
• Opt out of the sale of personal information or its sharing for cross-context behavioral (targeted) advertising.
• Not be treated differently for using your rights.

We do not sell personal information and do not knowingly sell or share information of anyone under 16. Some advertising cookies may count as “sharing” under California law. You can opt out by declining or clearing advertising cookies, by using a Global Privacy Control signal, or by emailing us. In the past 12 months we have collected identifiers (such as name, email, phone and IP address), commercial information (such as services you are interested in), internet activity (such as pages viewed) and professional information (such as your business details), for the purposes described in section 3.

To make a request, email info@assertiveagency.com with the subject “Privacy request”. You may use an authorized agent. We will verify your request and respond within 45 days.

12. Marketing emails

You can unsubscribe from marketing emails at any time using the link in the email or by replying to ask us to stop. We will still send you messages about services you have asked for.

13. Children’s privacy

Our website and services are meant for businesses and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

14. Links to other websites

Our website may link to other websites and platforms. We are not responsible for their privacy practices, so please read their privacy policies.

15. Changes to this policy

We may update this policy from time to time. We will post the new version on this page and change the effective date at the top. If the changes are significant, we will let you know by a notice on our website or by email.

16. Contact us

Assertive Agency LLC
United States
Email: info@assertiveagency.com