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FREE Google Ads calculator for US businesses
How much should I spend on Google Ads?
Answer four quick questions and see the right monthly budget for your business, what it should bring in, and whether Google Ads will pay off. Built on US click costs.
Free, takes 60 secondsUS click costs built inCopy emailed to you
How it works
The right Google Ads budget starts with what a customer is worth
Most people pick a number that feels safe. A better way is to work back from what you can afford to pay for each inquiry.
Know your break-even
Customer value times your close rate tells you the most you can pay for an inquiry before ads stop making money.
Spend enough to learn
Too small a budget means too few clicks each day. Google needs data, ideally around 30 inquiries a month, to bid well.
Scale what works
Start at the Starter or Recommended level, track real inquiries, then move up once your cost per customer is proven.
FAQ
Google Ads budget questions
How much should a small business spend on Google Ads?
Most US small businesses spend between $1,000 and $10,000 a month on Google Ads. The right amount depends on your industry's click costs and what a customer is worth to you. A local cleaning company might do well on $1,500 a month, while a law firm in a big city often needs $8,000 or more because clicks cost much more.
What is the minimum budget for Google Ads?
You can start with any amount, but very small budgets get only a few clicks a day, so it takes a long time to learn what works. As a rule of thumb, aim for at least 8 to 10 clicks a day. For most US service businesses that means about $1,000 to $3,000 a month to start.
How much does a click cost on Google Ads?
Most US clicks cost between $1 and $25. Retail and restaurants are at the low end, health and home services sit in the middle to high range, and legal, finance and insurance are at the top. Big cities usually cost 20 to 30% more than smaller towns.
How do I know if Google Ads will be profitable?
Multiply what a new customer is worth by how many inquiries you usually win. That is the most you can pay per inquiry and break even. If your expected cost per inquiry is well below that number, Google Ads should be profitable once campaigns are set up well.
Is this calculator accurate?
It gives planning estimates based on industry averages. Your real numbers depend on your keywords, ads, landing page, reviews and competition. Use it to set a sensible starting budget, then let real results guide you.