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AI Free tool by Assertive Agency
AI Marketing Budget Planner for Small Businesses
Find out how much to spend on marketing each month, where to put it and what it should bring back. Built on US ad costs, with an AI plan written for your business.
Free, takes 60 secondsBuilt on US ad costsFull plan emailed to you
Your marketing budget plan
Here is your plan
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These are estimates, not exact numbers. They are based on average US ad costs and results for your industry and state. Your real results can be higher or lower depending on your offer, website, reviews, competition and time of year. Treat this as a starting point. Once campaigns are running, real data replaces the estimates.
Estimated monthly marketing budget
$0 /month
How we got to this number
Estimated monthly results once campaigns are up and running. Real results vary.
Where your money goes
Monthly split across channels.
Tap a channel to switch it off and see how the plan changes.
12-month forecast
Monthly spend against expected revenue. Paid ads ramp up over 3 months and SEO builds over 6 to 12.
Marketing spendExpected revenue
Channel by channel
What each channel costs and what it should bring in once it is running well.
Quick insights
Things that stand out from your answers.
AI strategy
Your marketing plan
Your first 90 days
What to do, in order.
Watch out for
Common ways budgets get wasted.
Want us to run this plan for you?
Our team sets it up, tracks every lead and reports in plain English.
Forecasts are estimates based on US industry benchmarks for your industry and region. Revenue figures are before your costs and margins. Real results depend on your offer, website, competition and how well campaigns are run.
How it works
A budget built on real numbers, not guesswork
Most budget calculators give you one number. This planner shows the money, the channels and the return together.
Two ways to size your budget
We compare a percentage of revenue for your stage of business with the budget your customer goal actually needs.
Channel mix for your industry
Google Ads, Meta, SEO, AI search, email and your website, weighted for how people in your industry buy.
AI plan you can act on
A written strategy and 90-day plan for your business, plus a PDF to share with your team or accountant.
US benchmarks
What marketing costs in the US
Typical figures we use in the planner. Clicks in big cities usually cost 20 to 30% more than the national average.
| Industry | Google Ads cost per click | Typical conversion rate | Meta cost per lead |
|---|---|---|---|
| Home services (HVAC, plumbing, roofing) | $6 to $15 | 7 to 9% | $40 to $55 |
| Health and dental | $5 to $12 | 8 to 12% | $35 to $50 |
| Legal services | $8 to $25 | 4 to 6% | $70 to $110 |
| Beauty, salons and fitness | $2 to $6 | 7 to 11% | $25 to $40 |
| Finance, insurance and accounting | $4 to $12 | 3 to 6% | $55 to $80 |
| Retail and eCommerce | $1 to $4 | 2 to 4% | $25 to $35 per sale |
FAQ
Marketing budget questions
How much should a small business spend on marketing?
Most established small businesses spend 4 to 8% of revenue on marketing. Growing businesses usually sit at 7 to 12%, and new businesses often need 12 to 20% to get known. The right number also depends on how many new customers you need and what each one is worth, which is why this planner checks both.
Is Google Ads or Meta Ads better for my business?
Google Ads catches people already searching for what you sell, so it suits trades, clinics, legal and most service businesses. Meta Ads is better at creating demand and works well for visual businesses like beauty, hospitality, fitness and online stores. Most businesses do best with both, weighted to their industry.
Why does the planner include SEO if it takes months to work?
Paid ads stop the day you stop paying. SEO and Google Business Profile work keep bringing in leads and lower your average cost per lead over time. The forecast shows SEO building up from month 3 to month 12 so you can see the long-term payoff.
What is AI search (GEO) and why is it in my budget?
More people now ask ChatGPT, Gemini and Google AI Overviews for recommendations. Generative engine optimization (GEO) makes sure your business is the one these tools mention. A small share of budget for helpful content and clear business information covers it.
How accurate are the forecasts?
They are planning estimates based on US industry benchmarks for your industry and region. Your real cost per lead depends on your offer, reviews, website and how well campaigns are managed. Treat the numbers as a starting point and track real results from month one.
Is my information kept private?
Yes. Your answers are only used to build your plan. If you request the AI plan, we save it so our team can help if you ask, and we never share your details.