- United States
- +1 (848) 236-8092
- info@assertiveagency.com
AI Google Ads Management by Assertive Agency LLC
Google Ads Management That Turns Clicks Into Customers
We build and manage Google Ads campaigns for US service businesses that bring in calls, forms and booked jobs at a cost per lead that makes sense. No wasted spend, no guesswork.
- Search, Local Services, Performance Max and YouTube campaigns
- Daily search term cleanup so you stop paying for junk clicks
- Call and form tracking so you see exactly which ads make money
Lower CPAFrom tighter targeting
WeeklyOptimization and reports
100%Ad account ownership
Free Proposal
Get a Free Google Ads Audit
Share your details and we will review your account or market and send a plan to lower your cost per lead.
Your info stays privateReply within 1 business day
Platforms and tools we use
Google AdsGoogle Analytics 4Tag ManagerLooker StudioLocal Services AdsYouTube AdsHotjarZapier
Before & After
See What Happens When a Google Ads Account Gets Fixed
Most accounts we take over waste a third of their budget on the wrong searches. Drag the slider to see the difference a proper setup makes.
Wasted search terms blocked with negative keyword lists
Ads and landing pages matched to buyer intent
Bidding tuned to calls and booked jobs, not clicks
Account auditAfter 90 days
Cost per lead$64
Conversion rate7.8%
Wasted spend6%
Quality Score8/10
"emergency ac repair"Booked job
"furnace repair near me"Booked job
"hvac company in my city"Booked job
Account auditLast 30 days
Cost per lead$142
Conversion rate2.1%
Wasted spend38%
Quality Score4/10
"free hvac training"No sale
"hvac jobs near me"No sale
"diy furnace repair"No sale
Drag the slider to compare. Example figures for illustration.
Google Ads Services
Everything Your PPC Campaigns Need
One team that plans, builds, tracks and grows your paid search from day one.
01
Search Campaigns
Keyword-tight campaigns that show up when buyers are ready to call.
02
Local Services Ads
Google Guaranteed setup and lead management for home services.
03
Performance Max
Reach buyers across Search, Maps, YouTube and Display with clean data.
04
Remarketing & YouTube
Bring back visitors who did not call the first time.
05
Conversion Tracking
Calls, forms and booked jobs tracked in GA4 and Google Ads.
Ads Calculator
What Could Your Google Ads Budget Bring In?
Pick your industry and budget to see an estimate of clicks and leads per month.
Estimated clicks0
Estimated leads0
Est. cost per lead0
Estimates use average US cost per click and conversion rates for each industry.Get My Free Proposal How It Works
How We Launch and Grow Your Ads
01
Audit & Research
We review your account, competitors and keyword costs in your market.
Week 102
Build & Track
Campaigns, ads, landing pages and call tracking set up the right way.
Week 1-203
Launch & Optimize
Daily search term cleanup, bid tuning and ad testing.
Month 1-304
Scale
We push budget into the campaigns that bring in jobs.
Ongoing0%Lower cost per lead
0xMore qualified calls
0%Spend on buyer searches
0 daysTo launch
Example figures based on typical results for our clients. Results vary by market and budget.
Results
Google Ads Results for Local Businesses
HVAC
Regional HVAC Company
Rebuilt search campaigns with emergency repair focus and call tracking.
-55%Cost per lead
3.2xBooked calls
$41Avg CPL
Legal
Criminal Defense Law Firm
Tight keyword match, call-only ads and after-hours bidding.
+148%Case leads
-38%Cost per case
24/7Coverage
Roofing
Residential Roofing Company
Storm-season campaigns with Local Services Ads and landing pages.
2.7xInspections
-44%Cost per lead
9.1%Conv. rate
Case studies use example figures to show typical campaign outcomes. Client names are kept private.
Grow Faster
Pair It With Our Other Services
SEO Services
Rank on page one and win the Google Map Pack.
Explore serviceMeta Ads Management
Facebook and Instagram ads that fill your calendar.
Explore serviceWebsite Development
Fast, SEO-ready websites built to convert.
Explore serviceWhite Label Marketing
Agencies resell our SEO, PPC and Meta Ads.
Explore serviceFAQs
Google Ads Questions
How much should I spend on Google Ads?
Most local service businesses start between $1,500 and $5,000 per month in ad spend. We look at your market, competition and goals, then recommend a budget that can bring in steady leads.
How fast will I see results?
Search campaigns usually bring in leads within the first week. The first 30 to 60 days are about cutting waste and finding the best keywords, so cost per lead keeps dropping after that.
Do I own my Google Ads account?
Yes. The account, data and tracking always belong to you. We work inside your account with manager access.
Do you manage Local Services Ads?
Yes. We set up and manage Google Local Services Ads, including verification, budgets, lead disputes and review requests.
Can you run Google Ads for other agencies?
Yes. Agencies can resell our PPC management under their brand. See our white label PPC page.
Let's Grow Together
Ready to Get More Leads From Google Ads?
Get a free account audit or launch plan. We will show you where your budget is leaking and how to turn it into booked jobs.
Free Proposal
Get a Free Google Ads Audit
Share your details and we will review your account or market and send a plan to lower your cost per lead.
Your info stays privateReply within 1 business day